REVIEWED: Known (Mark W. Schaefer)

Yup, this one is going on The List.



Known by Mark Schaefer, a recommended leadership vision and relationships book.


“Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age” by Mark W. Schaefer (Shaefer Marketing Solutions, 2017, ASIN B01N7ZE2R4) is a book about leadership that isn’t about leadership. The premise of the book is simple — there are four rules or ingredients that help you build a strong personal brand on the internet. They are:


  1. Find your place.

  2. find your space

  3. Find your fuel.

  4. Create an actionable audience.