Yup, this one is going on The List.
“Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age” by Mark W. Schaefer (Shaefer Marketing Solutions, 2017, ASIN B01N7ZE2R4) is a book about leadership that isn’t about leadership. The premise of the book is simple — there are four rules or ingredients that help you build a strong personal brand on the internet. They are:
Find your place.
find your space
Find your fuel.
Create an actionable audience.