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Hint: it is not fame, followers, money, a job title, or recognition.

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Read our first recommendation, for Mark Schaefer's Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

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Leadership Theories are Dangerous

There are thousands of books on leadership. There are even more videos on YouTube, articles in journals, and experts offering training classes in hotel conference rooms. Each one presents you, the reader, with a choice.